Port City Java stands against racial injustice
Port City Java rarely speaks on topics beyond “coffee,” however we have been deeply moved by recent events and want to be clear about our position on these important human and civil rights issues. Black Lives Matter and we stand against injustice, racism, and prejudice towards any race, individual, or group. We are horrified by the death of George Floyd and those who have suffered a similar and unjust fate.
These are important matters and we want you to know that we are listening carefully and discussing the best method of support we can offer in our community that is both active and ongoing. This is not something we take lightly and we would not be living up to our core values if we didn’t share our stance on this issue.
We strongly believe the most sincere response is to open a dialogue between our team and leaders within minority communities. We are taking time and care to have those conversations and to process our thoughts in order to provide support that is wanted and not just what we think is needed.
At the forefront of our discussions are ways to further diversify our recruitment efforts and community outreach. We recognize a more active approach is needed. Rather than processing donations on a request-only basis, we will be proactively contacting local organizations serving racially diverse communities as a partner and ally in their cause. We are also adjusting our recruitment practices to be sure we are actively attracting candidates from minority groups to join our career development pathway, with positions that range from barista and cafe manager to cafe owner and corporate positions. To further encourage this sentiment we are having one-on-one discussions with our team to foster an environment that not only accepts, but also welcomes racial inclusion.
Part of our company mission has always been to “exceed expectations,” and with that in mind we understand these steps are only the beginning. There is a place within the Port City Java family for individuals from all races, classes, and life experiences. We will continue to do everything in our power to exceed your expectations as it pertains to this statement.